{"id":1322,"date":"2023-11-17T15:26:04","date_gmt":"2023-11-17T14:26:04","guid":{"rendered":"https:\/\/gruppe.seeberger.de\/blog\/seeberger-remporte-le-prix-marketing-dulm-2023\/"},"modified":"2024-04-18T14:20:32","modified_gmt":"2024-04-18T12:20:32","slug":"seeberger-remporte-le-prix-marketing-dulm-2023","status":"publish","type":"post","link":"https:\/\/gruppe.seeberger.de\/fr\/blog\/seeberger-remporte-le-prix-marketing-dulm-2023\/","title":{"rendered":"Seeberger remporte le prix marketing d&#8217;Ulm 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row ppi_content_type=&#8221;ppi_content_width_medium&#8221;][vc_column][vc_column_text]\r\n<h1>Seeberger remporte le prix marketing d&#8217;Ulm 2023<\/h1>\r\n[\/vc_column_text]<div class=\"see_image \"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/gruppe.seeberger.de\/wp\/wp-content\/uploads\/2024\/03\/Marketingpreis.webp\" class=\"attachment-see-lg size-see-lg\" alt=\"Marketingteam mit Ulmer Marketing Preis\" srcset=\"https:\/\/gruppe.seeberger.de\/wp\/wp-content\/uploads\/2024\/03\/Marketingpreis.webp 960w, https:\/\/gruppe.seeberger.de\/wp\/wp-content\/uploads\/2024\/03\/Marketingpreis-300x225.webp 300w, https:\/\/gruppe.seeberger.de\/wp\/wp-content\/uploads\/2024\/03\/Marketingpreis-768x576.webp 768w, https:\/\/gruppe.seeberger.de\/wp\/wp-content\/uploads\/2024\/03\/Marketingpreis-480x360.webp 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>[vc_column_text]Gr\u00e2ce au relancement de la marque dans notre secteur d&#8217;activit\u00e9 Commerce, nous avons remport\u00e9 cette ann\u00e9e le premier prix lors de la remise du prestigieux Ulmer Marketing Award 2023. Notre associ\u00e9 g\u00e9rant Clemens Keller ainsi que le directeur marketing Tim Jerg et une partie de l&#8217;\u00e9quipe marketing ont re\u00e7u le prix, qui est d\u00e9cern\u00e9 tous les deux ans, dans le cadre de la c\u00e9r\u00e9monie de remise \u00e0 la Sparkasse Ulm. Nous avons r\u00e9ussi \u00e0 nous imposer de mani\u00e8re impressionnante en finale face \u00e0 la forte concurrence d&#8217;Uzin Utz (strat\u00e9gie de marque ombrelle) et des joueurs de basket-ball de ratiopharm ulm (rebranding). En plus de l&#8217;approche strat\u00e9gique coh\u00e9rente et de la mise en \u0153uvre cr\u00e9ative audacieuse, notre concept de marque a convaincu le jury de haut niveau gr\u00e2ce \u00e0 son succ\u00e8s prouv\u00e9 par des chiffres, tels que la notori\u00e9t\u00e9 accrue, le capital sympathie, etc. Une belle confirmation et un encouragement \u00e0 poursuivre courageusement sur cette voie !\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Nous remportons cette ann\u00e9e le premier prix du prestigieux Ulmer Marketing Award 2023.","protected":false},"author":7,"featured_media":722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snacks-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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