Where tradition meets innovation:
![1844 Gründungsurkunde Wappen klein Historische Gründungsurkunde 1844](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/1844-Gruendungsurkunde-Wappen-klein-992x752.jpg)
A foundation for the future
Merchant Christoph Seeberger opens his eponymous colonial goods store on 6 October 1844 in Ulm’s old town, initially selling tea, coffee and exotic spices from overseas. The foundation stone is laid for the Seeberger success story.
![1882 Marktplatz Historische Abbildung vom Ulmer Marktplatz](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/04/1882-Marktplatz-992x1084.jpg)
Coffee for all
Coffee is enjoying a real boom in the mid-19th century thanks to affordable prices, even finding its way into the cups of the less well-off. Seeberger’s son Friedrich sees this opportunity and, from then on, produces Seeberger coffee in his own large roasting plant in the best spot on Ulm’s main square, Marktplatz.
![1949 Julius Rohm sen Porträtfoto Julius Rohm](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/1949-Julius-Rohm-sen.jpg)
Time of upheaval in Seeberger’s history
After the difficult war years and with the death of Friedrich Seeberger, Julius Rohm takes over the business from the Seeberger family. At this point, the warehouse only holds a few sacks of lentils and salt of hartshorn. Rohm quickly travels to Hamburg and is able to acquire sixty bales of raw coffee thanks to personal contacts. He reinvigorates the coffee roasting business, but also continues with the grocery business, which has kept Seeberger alive through the Second World War, for a few more years.
![1967 Lager alt Historisches Foto von Seeberger Lager](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/1967-Lager-alt-992x992.jpg)
Only the best
The family company has survived for over a century, enduring two world wars, food shortages and famines – although only a few employees are left. In 1952 Seeberger can finally refocus on its core business: importing high-quality coffee varieties, dried fruits and nuts from all over the world. The clear emphasis on top quality in these product sectors is the basis for steady expansion over the next few decades.
![1975 Dr Rohm Porträtfoto_ Dr. Rohm](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/1975-Dr-Rohm-992x992.jpg)
A new era begins in Seeberger's history
Seeberger is growing: with 134 employees, new markets and an in-house food chemistry lab, the company’s turnover is steadily increasing. And a new era has also begun with a change of generation at the Seeberger helm. The economist Dr Julius Rohm, son of Julius Rohm, takes over the management and continues to drive the company’s expansion forward.
![Pressefoto fuer MA Beteiligungsmodell Historische Foto von Seeberger Mitarbeitenden](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/Pressefoto-fuer-MA-Beteiligungsmodell-992x1005.jpg)
Everyone profits here
Every individual who contributes to the commercial recovery and success story of the family company counts at Seeberger. From now on, the whole team profit from the new employee participation model. This is expanded in 1994: employees can now save their profit-sharing as credit to be paid out once they reach retirement.
![Porträt Hr. Keller Porträtfoto Geschäftsführer Clemens Keller](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/03/Portraet-Hr.-Keller-992x661.jpg)
The next generation takes over
In 2003 Clemens Keller, nephew of Dr Julius Rohm, takes over the management of the company and is still running the family company in Ulm today as the third owner generation. He is continuing the value-based management style that has been followed for generations, focusing on top-quality products, strong employee loyalty and equal partnerships with suppliers as the key success factors.
![2013_bitte Hochregallager in Fokus nehmen Ansicht Seeberger Hochregallager und Bürogebäude](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/04/2013_bitte-Hochregallager-in-Fokus-nehmen-992x744.jpeg)
Investment in the future
The biggest single investment in the history of the Seeberger Group provides additional office space, a new high-tech lab and a modern high-bay warehouse with around 25,000 pallet bays.
![Nachhaltigkeit hat hier Tradition Brunnen wird von mehreren Menschen auf Plateau gehoben](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/04/Nachhaltigkeit-hat-hier-Tradition-992x744.jpeg)
Sustainability is a tradition here
Sustainability has been guiding corporate decisions for many generations. Social and ecological responsibility are firmly anchored in the corporate values. Because sustainability should and also can be measurable, since 2013 the company has been publishing a detailed Sustainability Report, which transparently illustrates where the company stands and what it wants to achieve.
![Meeting_Business_Hotellerie_2437_72dpi_MI Zwei Personen in Meetingsituation mit Tablet](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/Meeting_Business_Hotellerie_2437_72dpi_MI-992x661.jpg)
Seeberger Professional is founded
Seeberger Professional GmbH was founded to offer corporate customers and restaurateurs better concept solutions. A broad range of luxury products, innovative payment systems and comprehensive services and technical support are now available from one source for offices, production sites, restaurants and cafés. Everything in the familiar Seeberger top quality.
![Caf‚_Ausgabe Café Theke mit Siebträgermaschine und Kuchenauswahl](https://gruppe.seeberger.de/wp/wp-content/uploads/2024/02/Caf‚_Ausgabe-992x662.jpeg)
Everything under one roof
The Seeberger Genusswelt is a place where you can experience the entire Seeberger brand world. From the Shop, where you can buy all Seeberger products, to the company’s own Café and Restaurant and conference, training and meeting rooms.