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Verpackungen von Seeberger werden in einer Fabrik auf einem Förderband transportiert.

Area of Action: Circular Economy

Circular economy at Seeberger

In nature there is no room for waste. In a continuous natural cycle, everything that decomposes is fed back into the ground so that a new cycle begins. Our high-quality products originate in nature. They are thus part of the cycle. That’s why our responsibility to use natural resources carefully applies wherever our products are grown, processed, packed and shipped. With this in mind, at Seeberger we follow the principle of waste avoidance and use methods including recycling for our packaging.

We’re guided by the “cradle-to-cradle” principle to achieve an uninterrupted and consistent circular economy, in which products can either be returned to biological cycles or kept continuously in technical cycles. For as long as possible without losing quality. This means that products can become new raw materials again and then products again. In the perfect circular economy there is no waste.

Our focus is on the areas where we have the greatest impact on resources, the environment, and the climate—and where we can therefore make the biggest difference: through our packaging and the processing of our natural products.

We’re proud that we’ve already made significant progress in this regard: 94 % of our flat bag packaging is now made from recyclable monocomposite film. And in the production process, we’re losing less than 1 % of the supplied raw product. But that’s only the beginning. We’re always looking for new ways to make our cycles even tighter. .

Toward Better Packaging

Our iconic orange packaging is both our trademark and a seal of quality. It protects our natural products, preserves their flavors, and ensures their shelf life. At the same time, it presents an ongoing challenge in terms of sustainability. But can more resource-efficient packaging meet our quality standards? This is a conflict of objectives that we must resolve. Our ambitions are lofty, but we are determined to find customized and forward-looking solutions that meet our high expectations.

Unique packaging for unique flavour
In over 60 countries around the world, people grow the highest-quality nuts, fruits, and coffee for Seeberger. These crops are often harvested only once a year. To preserve the original flavors of these delicate products, we must ensure continuous protection during transport and further processing. Our packaging not only protects against light and oxygen but also preserves the unique flavor. And there’s more: by doing so, we minimize food waste and thereby honor the work of all those who strive to produce the raw materials for our products.
Materials for the best possible protection
Replace plastic with glass or paper and you’ve got sustainable, resource-efficient packaging, right? Unfortunately, it’s just not that simple. Glass production requires a lot of energy, transport causes higher CO2 emissions due to the weight and a lid has to be recycled separately. Then there’s the question of the deposit system. What about paper? A challenge in terms of strength and impermeability. Biodegradable films made from maize or sugar cane? A great idea, but it's at the expense of agricultural land and doesn’t offer the right protective properties yet. Our products all have individual requirements with regard to hygiene, shelf life, light protection and oxygen permeability. Alternative packaging options aren’t able to meet these needs for any of our products at the moment.
Monocomposite film – a step in the right direction
In contrast to conventional composite films made from different materials, monocomposite films are produced from several layers of one material. This makes recycling more efficient. In addition, the generated secondary raw materials can be returned to the cycle and can be used again in the form of recyclates. However, we also know that the system isn’t working perfectly yet: many sorting plants don’t identify recyclable material reliably yet. It’s important to us to keep improving our recycling practices and to contribute actively to a more sustainable packaging solution. For instance, 94 % of our flat bag packaging is already made from recyclable monocomposite film, which we primarily procure from Germany and Austria. Thanks to our continual optimisation measures, we’re reducing material use and thus the need for crude oil. Each small step brings us closer to our goal of closing cycles.
Recyclates – a life after use
What is a recyclate? Very simply: it’s plastic that has already been used once and can be reused thanks to recycling processes. An approach that ties in with our vision of a closed cycle. Since autumn 2021, we’ve been using films with a 30 % recyclate content for fifteen Nut & Fruit products. A symbol on the back of the packaging makes this visible to everyone. By using recyclates, we’re saving valuable resources.
Mass balance: the principle of mixed plastic
We procure our packaging material according to the so-called “mass balance”. It works like green energy: if you choose green energy and sign a corresponding agreement with a supplier, you still get power from different sources from your sockets just like everyone else. But by buying green energy, you’re supporting the production of renewable energies. Similarly, we’ve signed a contract for recyclates with our suppliers, but in practice get a mix of recycled materials and new materials, thereby increasing the demand for recycled material.

Circular economy milestones – achievements so far

2019

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Material saving of around 5 % by reducing bag height on 13 of our doy packs.

2020

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Around 90 % of snack flat bags are switched to recyclable monocomposite film, reducing material use by up to 20 %. Coffee films for whole beans are switched to a thinner, matt film, which equates to a material saving of 10 %. The inside of our Advent calendar is changed to 100 % natural recycled fibre.

2021

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Other flat and upright bags are switched to recyclable monocomposite film, while also reducing material use. An aluminium-free monocomposite film is used for our ground coffee packaging, which means 15 % less packaging material.

2022

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We’re saving two tonnes of material every year by getting rid of the zip-close on six of our snack packs. 10 of our snack products are supplied in films with a 30 % recyclate content. Our coffee packaging is switched to a new, aluminium-free and recyclable monocomposite film without metallisation.

Working Together for a More Circular Economy

We are a member of Forum Rezyklat, thereby sending a clear signal in support of resource conservation and more sustainable packaging solutions. This cross-industry initiative brings together companies from industry, commerce, and research with the goal of promoting recyclable packaging and increasing the use of recycled materials. For us, this is an important step toward further expanding our commitment to the circular economy, exchanging knowledge, and jointly developing innovative solutions along the value chain. In this way, we are actively contributing to making packaging more sustainable and keeping resources in the cycle.