XIV Integrated services from third-party providers
We use various service providers to provide the services we offer on the website.
When using some plug-in service providers, personal data may be transferred to servers in third countries outside the EU, such as the USA.
the USA, may be transferred.
In order to make the transfer to third countries as data protection-friendly as possible, standard contractual clauses have been concluded with providers in unsafe third countries.
A copy of the standard data protection clauses can be requested by sending an informal email to datenschutz@seeberger.de.
The provider listed here, which has a group company in the USA (Google), has joined the Trans-Atlantic Data Privacy Framework (TDPF; data protection agreement between the EU and the USA), so that an appropriate level of data protection is guaranteed for data processing and the conclusion of standard contractual clauses is not necessary. Use of Google Analytics 4 (GA4)
- Scope of the processing of personal data
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google Analytics / Google).
By using Google Analytics, we analyze, among other things, the origin of visitors, the time they spend on individual pages and the use of search engines.
This allows us to better monitor the success of advertising campaigns.
It also enables us to evaluate the use of our online presence in order to compile reports on your activities and to use other Google services associated with the use of our online presence and the Internet.
Google places cookies on your end device.
During your visit, user behavior is recorded in the form of “events”.
This allows personal data to be stored and analyzed, including
- First visit to the website
- Interaction with the website, usage path
- Clicks on external links
- Video use
- File downloads
- Scroll behavior (if to end of page)
- Searches on the website
- Language selection
- Page visits
- Location (region)
- Your IP address (in abbreviated form)
- technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- Your Internet provider
- Referrer URL
IP address anonymization is activated by default in GA 4.
This means that your IP address will be truncated by Google within the member states of the European Union or other parties to the Agreement on the European Economic Area.
As an exception, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google states that the IP address transmitted by your browser will not be merged with other Google data in the context of Google Analytics.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy
- Purpose of data processing
We use GA 4 to evaluate the use of our online presence and to generate reports on the activities on our website.
The reports are used to analyze the performance of our website and to target advertising to people who have already shown an initial interest by visiting our website.
- Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para.
1 sentence 1 lit.
a) GDPR.
- Duration of storage
Your personal data will be deleted after 14 months at the latest.
- Exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can withdraw your consent via our Cookie Consent Tool.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net) or Ghostery(https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout? hl=en You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de You can find further information on objection and removal options vis-à-vis Google at: https://policies.google.com/technologies/partner-sitesUse of Google ReCaptcha
- Scope of the processing of personal data
We use Google ReCaptcha from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
This tool is designed to check whether a data entry is compliant and has not been made by a bot.
For this purpose, Google ReCaptcha analyzes and authenticates the behavior of a website visitor with regard to various characteristics.
This allows personal data to be stored and evaluated, in particular the user’s activity (especially mouse movements and which elements have been clicked on) and device and browser information (especially time, IP address and operating system).
The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy.
- Purpose of data processing
The use of Google ReCaptcha serves to protect our online presence from misuse.
- Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para.
1 sentence 1 lit.
a GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
- Right of revocation and removal
You have the right to withdraw your declaration of consent under data protection law at any time.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy. Use of YouTube
- Scope of the processing of personal data
We use the Google-operated YouTube plugin from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as YouTube / Google).
We use the YouTube plugin to embed videos from YouTube on our online presence.
When you visit our website, your browser establishes a connection with the YouTube servers.
This allows personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system).
We have no influence on the content of YouTube’s processing activities.
If you are logged into your YouTube account during your visit, Google can assign your website visit to this account.
By interacting with YouTube, this information is transmitted directly to Google and stored there.
Further information on the processing of data by Google can be found here: https://policies.google.com/privacy.
- Purpose of data processing
The use of the YouTube video serves to improve user-friendliness and an appealing presentation of our online presence.
- Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para.
1 sentence 1 lit.
a GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
- Right of revocation and removal
You have the right to withdraw your declaration of consent under data protection law at any time.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de.
Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy. Use of Google Tag Manager
- Scope of the processing of personal data
We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).
With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence.
Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting and to test and optimize online presences.
When a user visits the online presence, the current tag configuration is sent to the user’s browser.
It contains instructions on which tags should be triggered.
Google Tag Manager triggers other tags, which in turn may collect data.
Information on this can be found in the sections on the use of the corresponding services in this privacy policy.
Google Tag Manager does not access this data.
Further information on Google Tag Manager can be found at https://www.google.com/intl/de/tagmanager/ and in Google’s privacy policy: https://policies.google.com/privacy.
- Purpose of data processing
The purpose of processing personal data is to collect and clearly manage and efficiently integrate the services of third-party providers.
- Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para.
1 sentence 1 lit.
a GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.
Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months respectively.
- Right of revocation and removal
You have the right to withdraw your declaration of consent under data protection law at any time.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de. Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy.Use of Usercentrics
- Scope of the processing of personal data
We use the consent management platform Usercentrics from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as Usercentrics).
Usercentrics enables us to obtain and manage users’ consent to data processing and to document it in a legally compliant manner.
Usercentrics places cookies on the user’s device for this purpose.
The following data is processed:
- Date and time of the visit
- Device information
- Browser information
- anonymized IP address
- Opt-in and opt-out data
The data is processed geographically in the European Union.
Further information on the processing of data by Usercentrics can be found here: https://usercentrics.com/de/datenschutzerklaerung/.
- Purpose of data processing
Personal data is processed in order to obtain the legally required consent for the use of cookies, to manage consent and to document it in a legally compliant manner.
- Legal basis for the processing of personal data
The legal basis for the processing is our legal obligation to obtain and document your consent, Art. 6 para.
1 sentence 1 lit.
c GDPR, Art. 7 para.
1 GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
- Exercising your rights
You can prevent the collection and processing of your personal data by Usercentrics by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript(https://noscript.net/) or Ghostery(https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Usercentrics can be found at: https://usercentrics.com/de/datenschutzerklaerung/.