XIV. Integrated third-party services
We use various service providers to deliver the service we offer through the website.
When using some service providers, personal data may be transferred to servers in third countries outside the EU/EEA, such as the USA. To ensure appropriate safeguards for the protection of the transfer and processing of personal data outside the EU, we either rely on the standard contractual clauses or the EU-US Data Privacy Framework, depending on specific service provider. You can request a copy of the standard data protection clauses by sending an email to datenschutz@seeberger.de. The third-party services, which belong to Google and are listed below, participate in the EU-US Data Privacy (data protection agreement between the EU and the USA), so that an appropriate level of data protection is guaranteed for data processing and the conclusion of standard contractual clauses is not necessary.
Use of Google Analytics 4 (GA4 )
- Scope of the processing of personal data
We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google Analytics / Google).
By using Google Analytics, we analyze, among other things, the origin of visitors, the time they spend on individual pages and the use of search engines. This allows us to better monitor the success of advertising campaigns. It also enables us to evaluate the use of our online presence in order to compile reports on your activities and to use other Google services associated with the use of our online presence and the internet.
Google sets cookies on your terminal device. During the visit, user behavior is recorded in the form of “events”. This allows personal data to be stored and analyzed, including:
- First visit to the website
- Interaction with the website, usage path
- Clicks on external links
- Video usage
- File downloads
- Scroll behavior (if to end of page)
- Searches on the website
- Language selection
- Page visits
- Location (region)
- Your IP address (in shortened form)
- Technical information about your browser and the terminal devices you use (e.g. language setting, screen resolution)
- Your internet provider
- Referrer URL
IP address anonymization is activated by default in GA 4. This means that your IP address will be shortened by Google within the member states of the European Union or other parties to the Agreement on the European Economic Area. As an exception, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data in the context of Google Analytics.
You can obtain further information on the processing of data by Google here: https://policies.google.com/privacy
- Purpose of data processing
We use GA 4 to evaluate the use of our online presence and to generate reports on the activities on our website. The reports are used to analyse the performance of our website and to target advertising to those people who have already expressed an initial interest by visiting our site.
- Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) GDPR.
- Duration of storage
After expiry of 14 months at the latest months at the latest your personal data will be deleted.
- Exercising your rights
You have the right to revoke your consent under data protection law at any time. The revocation of consent does not affect the legality of processing carried out on the basis of the consent until revocation. Your consent can be revoked via our Cookie Consent Tool.
You can prevent the collection as well as the processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout? hl=en
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
You can find further information on objection and removal options for Google at: https://policies.google.com/technologies/partner-sites
Use of Google ReCaptcha
- Scope of the processing of personal data
We use Google ReCaptcha of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been made by a bot. For this purpose, Google ReCaptcha analyzes and authenticates the behavior of a website visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular mouse movements and which elements have been clicked on) and device and browser information (in particular time, IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy.
- Purpose of data processing
The use of Google ReCaptcha serves to protect our online presence from misuse.
- Legal basis for the processing of personal data
The legal basis for the processing of personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
- Exercising your rights
You have the right to revoke your consent under data protection law at any time. The revocation of consent does not affect the legality of processing carried out on the basis of the consent until revocation.
You can prevent the collection as well as the processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
You can find further information on objection and removal options for Google at:
https://policies.google.com/privacy.
Use of YouTube
- Scope of the processing of personal data
We use the plugin from YouTube operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as YouTube / Google).
We use the plugin from YouTube to embed videos from YouTube on our online presence. When you visit our website, your browser connects to YouTube’s servers. This allows personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system).
We have no influence on the content of the plugin. If you are logged into your YouTube account during your visit, Google can assign your website visit to this account. By interacting with plugin, this corresponding information is transmitted directly to Google and stored there.
Further information on the collection and the storage of data by Google can be found here: https://policies.google.com/privacy.
- Purpose of data processing
The use of the YouTube plugin serves the improvement of the user friendliness and an appealing representation of our online presence.
- Legal basis for the processing of personal data
The legal basis for the processing of personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
- Exercising your rights
You have the right to revoke your consent under data protection law at any time. The revocation of consent does not affect the legality of processing carried out on the basis of the consent until revocation.
You can prevent the collection as well as the processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
You can find further information on objection and removal options for Google at:
https://policies.google.com/privacy.
Use of Google Tag Manager
- Scope of the processing of personal data
We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, capture the impact of online advertising and social channels, use remarketing and targeting and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find the information on this in the sections on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.
For more information about Google Tag Manager, please visit: https://www.google.com/intl/de/tagmanager/ and see Google’s privacy policy: https://policies.google.com/privacy.
- Purpose of data processing
The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.
- Legal basis for the processing of personal data
The legal basis for the processing of personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) GDPR.
- Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.
- Exercising your rights
You have the right to revoke your consent under data protection law at any time. The revocation of consent does not affect the legality of processing carried out on the basis of the consent until revocation.
You can prevent the collection as well as the processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout? hl=en
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
You can find further information on objection and removal options for Google at:
https://policies.google.com/privacy.
Use of Usercentrics
- Scope of the processing of personal data
We use the Consent Management Platform Usercentrics of the Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as Usercentrics). Usercentrics enables us to obtain the consent of the user for data processing, to administer it and to document it in a legally compliant manner. Usercentrics places cookies on the user’s device for this purpose. The following data are processed:
- Date and time of visit
- Device information
- Browser information
- anonymized IP address
- Opt-in and opt-out data
The data is processed geographically within the European Union.
Further information on the processing of data by Usercentrics can be found here:
https://usercentrics.com/de/datenschutzerklaerung/.
- Purpose of data processing
The processing of personal data is carried out to obtain the legally required consents for the use of cookies, to manage consent and to document it in a legally compliant manner.
- Legal basis for the processing of personal data
The legal basis for the processing is our legal obligation to obtain and document your consent, Art. 6(1) (c) GDPR, Art. 7(1) GDPR.
- Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy, until you revoke your consent to its storage, or as required by law.
- Exercising your rights
You can prevent Usercentrics from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information about objection and removal options regarding Usercentrics, please visit: https://usercentrics.com/de/datenschutzerklaerung/.